Regular distribution of newsletters is an essential tool to bring back visitors to your website. Your Newsletter or ezine serves as a reminder to your visitors and gives them an active link to click and visit your website instead of typing in your URL.

You should send out newsletters only to those who have subscribed through online subscripton forms on your website and never send out any unsolicited emails. Chances are that a person who subscribed to your newsletter liked your website but has failed to visit your site for a long time.

Write and send out newsletters on a regular basis. Your newsletter can be monthly or weekly as long as it is of quality and hasuseful content for the readers.