Mom Tycoons Index
> Website & Business Management
Promote Your Site Every Day
You want traffic at your site, but with so many new
websites added every day it isn't easy. The only solution is
to promote your site, each and every day...
Here are 7 promotion methods for you to try, one for each
day of the week:
Day 1 - Submit Your Site To A Search Engine
No big surprises with this promotion method. Just submit
your site to a new search engine, or blast your website
address to hundreds of directories and Free For All (FFA)
sites. (Take care with your e-mail address with the FFA
sites!) Try to keep a log of just when and where you submit
your site.
Read our article on
Search Engine Promotion
for more details.
Day 2 - Post A Newsgroup Discussion
There are newsgroups, bulletin boards or forums on just
about every subject imaginable. A good place to start is
http://www.deja.com/usenet which allows you to search all
of the Usenet newsgroups for a particular term or phrase.
Post a message online, via Deja.com, or offline using
Outlook Express (or similar). Follow the forum or newsgroup
guidelines, when you start a discussion or answer someone's
query. It is okay to mention your website in a 2-line
signature, though.
Day 3 - Swap Links With Other Sites
Links make the World Wide Web go around; they also improve
your search-engine ranking! One way of achieving lots of links
to your site is to swap links with other sites. There is an
excellent article on link-swapping at http://www.bannertips.com/howto.shtml
but basically:
- Identify sites with similar content to yours
- Request a reciprocal link (be polite, and use
webmaster's name)
- Create a "Links" section on your site and put the links
there.
Read our article on
Link Exchanges
for more details
Day 4 - Write A Testimonial
Writing favorable comments, testimonials, about another
website could make you an instant online friend (we all
respond well to flattery after all!). This could lead to a
link-swap or even a possible joint venture (see Day 6).
Just review their website (or product), and write about the
benefits you gain from the site in specific terms (so it
sounds like you're actually talking about *their* site). Just
be honest and tell them what you like.
Day 5 - Be An Expert, Have An Opinion
Believe it or not people are interested in what *you* have
to say! Several websites are even willing to pay you for your
opinion! And we all have an opinion, don't we! Remember, it's
good to talk (especially if your listeners then visit your
website!).
If you *really know your stuff*, you can become an 'expert'
at several sites. You may have to write articles on your
subject of expertise, or just answer questions from
site-visitors. Either way *you* gain more exposure, and your
site gains more exposure too.
Opinion site:
http://www.epinions.com
Expert site:
http://www.askanexpert.com /
Day 6 - Start A Joint Venture
A joint venture can be as simple as joining an affiliate
program. But basically you sponsor another's product and take
a share in the profits. Joint ventures can also improve
'site-stickiness'.
You need to:
- CONTACT webmasters who market similar products/services
and ask them if they would be interested in offering yours.
Share the profits, and it's a win-win situation.
- PROMOTE another webmasters' product or service
(something you believe in) to your subscribers or customers.
Day 7 - Follow Up!
No new websites to visit here. No new methods of promotion.
Just an opportunity to measure the success (or otherwise) of
the previous 6-days' efforts. This is a time to follow-up and
perhaps plan for the next 6-days.
And If All Goes Well...
If all goes well then just take a break, but if you're
really keen, however, you could take a look at some of these
other promotion methods too:
- Encourage visitors to bookmark your site
- Join a banner-exchange program
- Write a press release
- Run a competition
- Create great content, and allow others to use it
- Create an online community
Good luck!
By Steve Nash
Steve Nash is webmaster of Shop Tour UK: "A unique, fun way to
browse over 900 secure UK shopping sites"
http://shoptour.co.uk
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