Traditional Print Advertising – Offline Marketing Tip

Business Cards, Letterheads, newsletters, product briefs, catalogs, newspaper classifieds, magazine ads – all form the basis for a complete print advertising campaign. You can include your entire brochure on your business card by just adding your URL, and this same theory can be applied to almost everything else. Once you have a Web site, that […]

Send out ‘Teasers’ – Offline Marketing Tip

A teaser can be a great way to get people interested in your site before it exists. This can help to achieve advanced mindshare, and even get people to bookmark your site before it has any information. Many companies do this all the time for other purposes (“On August 4th, the way you view widgets […]

Traditional Media Advertising – TV, Cable and Radio Ads

Radio If you are running radio ads, you may want to include your URL (“visit X company’s Web site at “) in the voice-over copy. Though it’s not likely that people are going to pull off of the freeway to write down your address, they’re not likely to do this for a phone number either. […]

Eight Most Important Things You Can Do to Market Your Site Offline

Involve your clientele in the creation of the site, to give them a sense of ownership.   If in the budget, plan a traditional media campaign to coincide with your Web site release.   Think of your URL the same way you do your phone number—include it everywhere from business cards, to brochures, to Frisbees […]

100 Creative Ways to Advertise & Market Your Biz Offline!

#91. Put the word out to your friends, family & co-workers that you offer freebies to party go’ers. What do I mean? Well, people who are holding baby showers, bridal showers, birthday parties, anniversary parties etc. contact me about my freebies. They make up party goodie bags and are always looking for things to stuff […]

100 Creative Ways to Advertise & Market Your Biz Offline!

#71. Exchange Business Cards, Fliers or Coupons with another Home Party Consultant in a NON-Competing Business and place her filler in your bags & outgoing packages & have her do the same for you! Sort of “scratching each others backs”. #72. The PUBLIC Library! I go in there often and see all kinds of local […]

100 Creative Ways to Advertise & Market Your Biz Offline!

#81. Print up some flyers and get permission from local shopping centers to see if you can leave them on car windshields! Always ASK permission first! #82. Does your community print up FREE Renters Guides, House Buying Guides Etc? (you can usually find them for FREE at your local supermarket). If so, contact them about […]

100 Creative Ways to Advertise & Market Your Biz Offline!

#61. Local Bus Stops & Bus Sheds! Have you noticed that a lot of them have local business advertising on them? Call up the company and see how much it would cost you to advertise there too! #62. Does your local area grocery store allow advertisers to place business ads on the back of their […]

100 Creative Ways to Advertise & Market Your Biz Offline!

#51. Do a joint party with another consultant in a non-competing business. Partying with a friend is always fun! You can hold it at one hosts home, your home or at a local community center. Invite every one you know and have others help you spread the word. Hang up fliers at local centers & […]

100 Creative Ways to Advertise & Market Your Biz Offline!

#21. Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community. #22. Small Home Town Newspapers! I don’t get too good of a response when I […]