Eight Most Important Things You Can Do to Market Your Site Offline

Involve your clientele in the creation of the site, to give them a sense of ownership.
If in the budget, plan a traditional media campaign to coincide with your Web site release.
Think of your URL the same way you do your phone number—include it everywhere from business cards, to brochures, to Frisbees and beyond.
Put your WWW address on all advertisements.
Take advantage of the hype surrounding the WWW, and issue press releases to get the media interested.
Treat the WWW as one part of the overall marketing effort, and not a stand-alone.
Orchestrate new print (or other media) campaigns with WWW campaigns, and vice versa.
If it makes sense, consider putting your clients online yourself.